Bilingual Digital Content Manager

Hi, I’m Rossely!

I help brands connect through impactful storytelling, smart strategy, and data-driven content.

View My work
Get In Touch
Email

rossely2reina@gmail.com

Phone

+1 (484)437-2039

Time Zone

Eastern Time

About me

download my CV

I’m a bilingual communications and journalism professional passionate about transforming ideas into campaigns that connect. With experience in advertising and audiovisual production, I blend creative storytelling with data-driven insights to craft content that engages and performs. Skilled in tools like Meta Business Suite, Google Ads, and WordPress, I help brands communicate clearly, confidently, and with purpose in the digital landscape.

Experience

Digital Content Strategist  2022 – Present

Freelance

– Develop and publish engaging digital content across social media platforms,
increasing audience engagement.
– Implement content strategies aligned with brand goals, ensuring consistency
in tone and messaging.
– Analyze digital performance metrics to optimize future campaigns. 

Community Manager. 2018 – 2019

Market360

– Managed social media accounts, boosting brand awareness and user
interaction.
– Created and executed content marketing strategies to drive organic traffic.
– Developed and monitored Google Ads campaigns to maximize reach and
ROI.

Copywriter​ 2017 – 2018

Xigna Advertising Agency

– Collaborated with creative teams to develop advertising campaigns for
various clients.
– Wrote SEO-optimized content tailored to target audiences, improving search
rankings.
– Maintained direct communication with clients to align messaging and
branding.

My Services​

Digital Content Strategy

– Defining content goals based on brand objectives
– Creating monthly content calendars
– Aligning messaging with marketing funnels
– Cross-platform strategies (Meta, Google, blogs, etc.)

Social Media Management

– Full account management (Meta Business Suite, Instagram, Facebook)
– Content planning, scheduling, and optimization
– Community management and engagement
– Social media audits + growth recommendations
– Paid Media Campaigns (Meta Ads & Google Ads)

Copywriting & Content Creation

Product Design​

– Social media captions and post text
– Website and landing page copy
– Blog posts and SEO articles (in English and Spanish)
– Email marketing copy (newsletters, sales emails)

Bilingual Content Development

– Translation & localization (ES-EN and vice versa)
– Adapting brand messaging for Latin American or U.S. Hispanic markets
– Multilingual social content or campaigns

Video Scriptwriting + edition

– Audiovisual script supervision.
– Scriptwriting for branded content, ads, or YouTube.
– video edition on adobe premiere and CapCut.

WordPress Website Setup + Content Optimization

– Helping small businesses or personal brands launch WordPress sites
– SEO optimization of blog content or static pages
– Content uploading and layout coordination

Portfolio

Aguila Roja Coffee – Colombian Coffee

Brand character post

Share this lucky Granino to win in the soccer game!

Product post

The most expected presents, Happy three wise men day!

Audience post

Our coffee is certificate by your grandma and ICONTEC

Colgate Odontosmart – Colgate app for dentistry students.

Brand character post

“When you have to repeat the impression and no longer have alginate”

Service post

Have you not used that instrument for 1 month? Sell, rent, or exchange it in Odontosmart Classifieds

Audience post

I wish all the patients were unconditionally like you, mom #HappyMothersDay

ASEOYA! – Cleaning services company.

Brand character post

We offer services with fully contracted collaborators in compliance with the law.

Service post

Hey! Participate in our free cleaning contest.

Audience post

Give away cleaning! Schedule with us a service for your loved ones.

tools

Digital platforms

more

– Google Ads 
– Meta Business Suite (FB & IG)
– TikTok

communication & community

more

– WhatsApp Business
– Messenger

Social Media Management

more

– Hootsuite 

Content Creation 

more

– Canva
– Adobe suite (Premier, Photoshop, Illustrator)

Copywriter

more

– Microsoft suite (Word, Power Point, Excel) 

Email Marketing

more

– Mailchimp  

web

more

– WordPress
– Google Analitycs

Project & Team Collaboration

more

– Slack
– Microsoft Teams

Contact Me​

Let’s work together or just say hi — I’d love to hear from you!

Rossely2reina@gmail.com​
+1 (484) 437-2039​
Philadelphia, PA ​
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